TMI Blog
Strategy, brand and growth.
Practical content for Portuguese SMEs that want to build strong brands and generate real results.
Agency
in Porto
in Porto
Digital Marketing
Digital marketing agency in Porto: the SME guide
The 7 questions to ask before hiring, pricing models in Portugal and the red flags in a proposal.
Lead
Generation
Generation
Performance
Lead generation: how to attract B2B clients in Portugal
The 4 channels that work for SMEs, a realistic cost per lead by sector and a minimum viable funnel.
Branding
for SMEs
for SMEs
Branding
Branding for SMEs: how to build a brand that sells
The 3 pillars of strategic branding, why copying competitors costs you, and the TMI framework in 4 phases.
Visual
Identity
Identity
Branding
Visual identity: a complete guide for Portuguese businesses
What a brand manual includes, real price ranges in Portugal and how to judge a portfolio without being a designer.
Internatio-
nalisation
nalisation
Internationalisation
Internationalise your brand: a guide for Portuguese SMEs
The #1 mistake when expanding, the 3-market test (ES/FR/BR) and a 6-month roadmap.
Brand
Activation
Activation
Branding
Brand activation: events that generate business (not just photos)
How to plan activations with a return, the warm-up campaign nobody runs and honest KPIs.