TMI

TMI has evolved: it now has three services and tools of its own. The image had to keep up with that evolution and work the same way everywhere, from the website to the proposal, from social media to stationery.

We treated TMI the way we treat a client: first what we say and to whom, then the brand. For the brand, we did not start from scratch. We started from what already existed, the logo, and drew everything else from it: the Corner from the T, the Diagonal from the M and the Dot from the I, a single measure and three angles.

The logo as a vector and a system with rules for each piece. A website with three services and the work on show. The deck, the proposal, the emails and social media in the same system. And the booking of the X-Ray, which confirms itself without anyone touching anything.

Today the brand has rules for each piece, from the website to the deck, from proposals to emails. It is the simplest proof we can give: if our own house is tidy, we can tidy yours. It is too early to measure results. When we have them, with a source, we will tell you here.