All cases Health

Maria Cardoso

Brand StrategyDigital Marketing

Visual identity and Instagram content for a paediatric speech therapist.

Post with the signature line Cada som começa num movimento — **The signature**“Every sound starts with a movement”: a territory that is hers alone.

The manualLogo, colours and type, with rules for everyday use.

Cover of the Repara nisto carousel — **The carousel**The “Repara nisto” series: one sign at a time, no alarm.

Two stories: one with a diagram of lips at rest and one offering the 7 signs guide — **The stories**The same elements in vertical, with diagrams drawn for the purpose.

Printed Repara nisto guide with seven signs to watch for at home — **The printed guide**Seven signs on one sheet for the fridge, for parents to watch for at home.

Two slides of a presentation in Maria Cardoso's identity — **The presentation**The same brand on the slides of a training session for other professionals.

The challenge

Speech therapists almost all communicate the same way: pastel colours, a childlike tone, very "cute". Maria needed to stand out and to speak to the people who decide, the parents, with clinical credibility and without alarmism. She started with no brand identity.

What we did

We defined the brand's positioning and personality, created the visual system (a warm, clinical palette in petrol blue, peach and honey, with its own typography) and designed the first campaigns and an editorial calendar for three channels. We also made the presentation for a webinar on early correction of anterior open bite.

What we delivered

The visual identity, the posts, the editorial calendar and the webinar presentation, shown as they were made.

What changed

It is too early to measure results. When we have them, with a source, we will tell you here.

Let's do this

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