Activation Control
A bespoke app to coordinate teams at events and brand activations, from stock to the daily report.
The screens are demos, with fictional data.
The challenge
At a brand activation there are teams in several locations at once, counting contacts, selling and managing stock. Counts were kept on paper, alerts arrived in scattered messages and the report was written at night, from memory.
What we did
We designed and built an app that runs on the phone. Each team member records what happens, as it happens. Whoever coordinates sees counts, stock and breaks on a single screen, by location and by day, and is alerted when a product is running low. Counts keep working without a connection and sync when it returns.
What we delivered
The app up and running: counts, stock, sales, breaks, tasks and reports, with one access for coordinators and another for the team on the ground.
What changes
At the end of the day, the report is already written from the entries, instead of being rebuilt from memory. The app is tested and ready to use.
Let's do this
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